How To Make Ads 2024:

Step 1: Understand Your Audience

Before you even pick up a camera, you need to understand who you're talking to. I emphasize the importance of knowing your target audience inside and out. What are their pain points? What do they desire? What keeps them up at night?

Action Step: Create a detailed customer avatar. Identify their age, gender, income level, interests, and most importantly, their problems that your product or service can solve.

Step 2: Craft a Compelling Hook

In today's fast-paced digital world, you have mere seconds to grab someone's attention. Your hook should be strong, intriguing, and relevant to your audience's interests or pain points.

 Action Step: Start your video with a bold statement, a shocking statistic, or a question that piques curiosity. For example, "Did you know that 80% of businesses fail in the first five years? Here's how you can be in the 20% that succeed."

Step 3: Deliver Value

Pack your ads with value. Don’t just sell; educate and inform. Providing value upfront builds trust and positions you as an authority in your niche.

 Action Step: Share a valuable tip, a piece of insider knowledge, or a quick win that your audience can apply immediately. Make sure this content is directly related to your product or service.

Step 4: Highlight Benefits, Not Features

People don't buy products; they buy solutions to their problems. Instead of listing features, focus on how your product or service benefits the customer and improves their life.

 Action Step: Create a list of the top benefits your product offers. For instance, instead of saying, "Our software has a user-friendly interface," say, "Save hours of time with our easy-to-use software that simplifies your workflow."

Step 5: Use Social Proof

Social proof is a powerful tool in convincing potential customers. Testimonials, reviews, and case studies from satisfied customers can significantly boost your ad's credibility.

 Action Step: Incorporate snippets of customer testimonials or display impressive results from your clients. For example, "Here's how John increased his sales by 300% using our system."

Step 6: Create a Sense of Urgency

To prompt immediate action, you need to create a sense of urgency. Limited-time offers, exclusive deals, and countdowns can motivate viewers to act quickly.

Action Step: Add a limited-time offer to your ad. For instance, "Sign up today and get 50% off, but hurry, this offer ends in 24 hours!"

Step 7: Have a Clear Call to Action (CTA)

Your video ad should guide viewers on what to do next. A clear, compelling CTA is crucial for converting viewers into customers. What button are they hitting and where is it taking them?

Action Step: End your video with a strong CTA. Whether it's "Click the link below to get started," "Sign up now," or "Visit our website for more information," make sure it's clear and easy to follow.

Step 8: Test and Optimize

Creating a killer video ad is not a one-and-done deal. You need to test different versions of your ad to see what resonates best with your audience.

 Action Step: Run A/B tests with different hooks, CTAs, and value propositions. Analyze the performance of each variant and optimize accordingly.